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Hotels.com Hotel Price Index™ 2017
West Lulworth, United Kingdom
  • What did people spend in the UK?

What about a UK stay?
Belfast

Belfast sits on a throne, Hull wears a crown and some right royal value found in major destinations

It was pretty good news for 2017’s staycationers – half of the UK’s Top 40 domestic destination prices stayed the same or fell (kerching!) and any increases that occurred generally kept below 10%. A likely cause is increased competition due to 20,000+ new hotel rooms added throughout the UK in 2017.

Here’s some news that’s kind on the punter’s pocket – 31 of the Top 40 list averaged prices under £100 per night and the average price for domestic travellers was £81.

The hoteliers of Belfast continued to ride the popularity of being a Game of Thrones location and enjoyed the UK’s highest average price rise (15%) among the Top 40. The city also got an incredible boost at the end of 2017 when travel gospel Lonely Planet awarded Belfast and nearby Giant’s Causeway the mighty title of “best place in the world to visit.” We guess that won’t harm 2018’s visitor numbers either!

Hull

Hull proudly wore its UK City of Culture crown for the whole of 2017 and enjoyed an influx of visitors for its calendar of cultural and sporting events. The year worked out for travellers and businesses alike – a very affordable average of £69 per night was in fact a 5% rise on 2016. Other cities cashed in on sport too, Cardiff hosted the Champions League final, which could be the reason it saw a 2% increase in price.

London may have been the most popular destination for domestic travellers, but the average price went up just a quid from 2016. Bath, with all its history, bridges, crescents (and baths!), was the highest priced amongst the Top 40 domestic favourites for UK guests, coming in with an average price of £130 per night.

Domestic travellers found some great value overnight accommodation options in 2017, as a whole collection of popular UK cities felt a drop in the average prices: Oxford (-1%), Brighton (-4%), Manchester (-2%), Chester (-7%), Milton Keynes (-5%) and Aberdeen (-2%).

  • Most popular domestic destination: London
  • Largest average price increase: Belfast at +15%
  • Largest average price drop: Chester at -7%

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Average nightly hotel prices paid by UK travellers in their 20 most popular domestic destinations in 2017
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Average prices paid per night by travellers from the UK in selected UK destinations in 2017 compared with 2016
Visitors from abroad
London

London’s #1, Belfast holds its own, Manchester drops

The weakness of the Pound likely encouraged nearly 40 million visitors to choose the UK in 2017, although, since the Brexit vote, there were fewer visitors from France, Germany and Italy. Come back, guys!

Those visiting the UK paid up to £11 more per night than domestic travellers. London was the #1 destination and had the highest average price paid in the Top 20 (£151) for international visitors, up 5% from 2016.

Locations outside London were better value – 8 of the Top 20 places visited averaged under £100 per night. Aberdeen, still reeling a bit from the collapse in the worldwide oil price, recorded the lowest average of £79, but shoots of recovery were to be seen as that was an increase of 3% from 2016. Visitors to popular tourist hotspots Manchester and Oxford were quids in as both cities saw average prices fall -1%.

Edinburgh and Bath had double-digit increases and Belfast enjoyed a great 2017, seeing a 16% rise in average price paid in the city. Its Titanic Belfast tourist attraction welcomed its 4th million visitor, and as mentioned above, the Game of Thrones locations and Lonely Planet title of Best Place to Visit in The World will have been factors in its popularity.

  • Most popular destination for international visitors: London
  • Largest average price increase: Belfast at +16%
  • Largest average price drop: Manchester and Oxford at -1%

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Average nightly hotel prices paid in the 20 most popular destinations for visitors to the UK in 2017
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Average prices paid per night by international visitors to selected UK destinations in 2017 compared with 2016
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